You have a great product. Maybe an exceptional one. You've invested in marketing, nailed the design, and built a shopping experience worth talking about. Then your customer arrives, excited, convinced, ready to buy. And lands on the checkout page.
They don't find what they're looking for.
And they leave.
This isn't bad luck. It's a business decision you're paying for every day - one that never shows up in any of your reports.

The Problem Isn't Your Product
In e-commerce, we fixate on what's visible: the ad, the branding, the customer service. We overlook what doesn't get tracked.
The checkout page is the most invisible - and most expensive - page on your site.
Baymard Institute's 2026 research puts cart abandonment at 70.22%. Not because of bad products. Not because of high prices. Often, it comes down to one thing: the customer's preferred payment method wasn't there.
In the GCC, 35% of shoppers will walk away from a full cart if they can't pay the way they want. In a region where trust is built on familiarity, a missing payment option isn't a minor inconvenience. It's a dealbreaker.


Saudi Arabia is Moving On
The Kingdom hit 85% cashless transactions in 2025 - years ahead of its Vision 2030 target of 70%. That's not only a statistic. That's a signal about who your customer has become.
Today's Saudi shopper has established financial habits, clear expectations, and very little patience for a checkout experience that doesn't match them. The digital wallets now woven into daily life:
Samsung Pay: officially launched by SAMA in Q4 2024, now essential for Android users who make up a significant portion of the market.
Apple Pay: deeply embedded in the iOS shopping experience.
Mada: the backbone of local financial trust, connected to virtually every Saudi bank account.
STC Pay:  the most widely adopted digital-native wallet in the Kingdom.
A merchant who doesn't support all of these isn't missing a competitive edge. They're voluntarily giving up a portion of their market.


Hesitation Is Just a Polite Way of Leaving
Here's a truth most store owners don't think about: a customer who hesitates at checkout isn't thinking. They're looking for a reason to leave.
Data shows that checkouts taking longer than 90 seconds can reduce conversion rates by up to 47%.
Samsung Pay and Apple Pay and other digital wallets collapse that window. One tap. One fingerprint. Done. No 16-digit card numbers. No remembered addresses. No friction that gives doubt a chance. The result? Completion rates up to 22.3% higher than traditional checkout forms.


Buy Now, Pay Later Is No Longer a Trend
BNPL has become structural. When a customer wants something but the price gives them pause, options like BNPL quietly remove that barrier. Merchants offering this option report 30–50% increases in average order value. A smart merchant doesn't just sell a product — they sell an easy decision.


Infrastructure Is a Strategic Choice, Not a Technical One
In MENA, one in three shoppers will switch to a competitor after a single failed payment. Just once.
That means your payment gateway isn't a backend decision for your tech team. It's a revenue decision that affects every transaction you process.
Moyasar is built on this understanding — native integrations with Samsung Pay, Apple Pay, and Mada and offer much extensive payment services. Smart routing. Full PCI-DSS compliance. The kind of foundation that builds customer trust before they ever hit the pay button.

In the End
The checkout page isn't the last step in your customer's journey.
It's the first step in their relationship with you after buying - or the last thing they see if they don't.
The tools are here. The choice is yours.

https://moyasar.com/en/contact-sales?c_id=Samsungld